Wolfgang Henseler

Prof. Wolfgang Henseler is Professor of Digital Media and Intermedia Design at Pforzheim University, Faculty of Design. He teaches and conducts research in the areas of user experience, user-centered interface design, design and innovation thinking, and AI-based solutions for customer-centric ecosystems. Professor Henseler is also Creative Managing Director at SENSORY-MINDS, a design studio for innovative technologies and smart media based in Offenbach am Main, where he is responsible for “Innovative Technologies and Customer Centric Business Strategies.” He is considered an expert in customer experience management and AI-based loyalty systems, as well as customer- and user-centric Business 5.0 solutions, and specializes in media-based brand experiences and design and innovation thinking.