SPEAKER
Roxanne van Duijn
Retail Media Lead Deutschland
@Google
In her role, Roxanne is responsible for Google's retail media strategy in Germany. Her expertise includes the provision of offsite inventory as well as the effective use and monetization of retailers' first-party data beyond their own platforms. Her extensive experience in the retail industry has allowed her to strategically guide and advise numerous major German retailers on their digital transformation. This process strengthened her passion for scalability and transparency supported by cutting-edge technology – values she now actively champions in retail media.
KOLJA BROSCHE
CO-FOUNDER @SKILLPROJECTS
Kolja Brosche is co-founder and managing director of SkillProjects, a consulting firm for digital business models. Kolja Brosche is also Country Manager Germany at LiveRamp, where he is responsible for the strategic development and expansion of LiveRamp's German business. He brings over 20 years of experience in the digital industry and has held various management roles, including at media agencies, digital marketers, and technology and software providers in the adtech and martech sectors.
Nora Usunjan
Client Solutions Manager
@Meta
As Client Solutions Manager at Meta since 2020, Nora Usunjan drives success for leading retail clients in the DACH region. With expertise in online marketing across the entire marketing funnel, she helps retailers maximize their presence on Facebook, Instagram, and WhatsApp through brand campaigns, mid-funnel consideration strategies, and performance marketing solutions. Nora specializes in retail media networks, which enable retailers to unlock new revenue streams by leveraging first-party data and shopper insights for targeted advertising opportunities. By combining her retail expertise with extensive knowledge of Meta's platforms, Nora helps retailers increase business growth and customer loyalty to enhance their digital marketing effectiveness and e-commerce capabilities.
Paul Biermann
Senior Sales Manager
@INTERSPORT Marketing Services
At INTERSPORT Marketing Services, Paul Biermann is responsible for expanding the retail media business and further developing data-driven marketing solutions. His focus is on intelligently combining digital campaigns and point-of-sale experiences – always with the goal of bringing brands and retailers closer together.
Previously, Paul worked in the digital media industry for many years, accompanying the development of programmatic advertising in Germany from the very beginning, helping to build up the programmatic audio business at Spotify, and subsequently supporting the expansion of Acast in Germany.
Outside of work, he finds balance on his racing bike or in the gym – where endurance, focus and energy count just as much as in marketing.
Magdalene Rynkiewicz
Head of REWE Retail Media Connect – Business Development & Project Management
@Rewe Group
Magdalene has been part of the REWE Group since 2014 and played a key role in building up the Retail Media Connect division. Initially, her focus was on leveraging PAYBACK big data for assortment optimization, as well as developing couponing and insights solutions for the FMCG industry. Since 2019, she has been responsible for business development and project management within the retail media segment, driving the expansion of digital and performance media products. Originally from the Baltic Sea region, she brings with her not only Northern drive but also a fresh breeze of innovation and a strong curiosity for new markets and trends. When she’s not working on new digital strategies, you’ll most likely find her traveling—always on the lookout for inspiration and fresh ideas.
Sebastian Korz
Head of Retail Media Solutions
@DOC MORRIS I dmr Advertising
Sebastian Korz, as Head of Retail Media Solutions, is leading the operational development of the Retail Media unit dmr Advertising at DocMorris AG. He joined DocMorris in July 2022 and has since been responsible for building the areas of Campaign Activation, Consulting & Product, while driving the scaling of the Retail Media offering. He previously gained the relevant expertise as Retail Media Operations & Lead Data Business at Kairion, the Retail Media network marketer belonging to the Seven.One Entertainment Group.
CORINNA HOHENLEITNER
Vize-Präsidentin
@Bundesverband Digitale Wirtschaft (BVDW) e. V.
Corinna Hohenleitner has been Vice President of the German Digital Economy Association (BVDW) since 2021. There, she is responsible for driving forward the topics of e-commerce and retail media with regard to developments in the German market and the discourse at the international level.
She has 18 years of experience in digital advertising and commerce. Since February 2023, she has been Director CEU, Activation, responsible for the Central European business with brands, media agencies, and advertising retailers at the commerce media company Criteo.
WOLFGANG HENSELER
FOUNDER
@SENSORY-MINDS
Prof. Wolfgang Henseler is a professor of digital media and intermedial design at Pforzheim University – Faculty of Design. He researches and teaches in the areas of user experience, user-centered interface design, design and innovation thinking, and AI-based solutions for customer-centric ecosystems. Professor Henseler is also Creative Managing Director at SENSORY-MINDS, a design studio for innovative technologies and smart media based in Offenbach am Main. He is responsible for the area of "Innovative Technologies and Customer Centric Business Strategies." Professor Henseler is considered an expert in customer experience management and AI-based loyalty systems, as well as customer- and user-centric 5.0 business solutions, and he is a specialist in media-based brand experiences and design and innovation thinking.
Irina Schmitz
Unit Lead Commerce & Retail
@ BVDW
Irina Schmitz is Unit Lead Commerce & Retail at the German Digital Economy Association (Bundesverband Digitale Wirtschaft eV). In this role, she leads the working groups in the areas of e-commerce and retail media (specifically, the RMC as a specialist group for retailers and the Retail Media Ecosystem focus group) and makes a significant contribution to market transparency and development. She manages projects with various companies in the German market and is committed to networking and professional exchange at the national and European levels.
Dirk Klose
Co-Founder
@SKILLPROJECTS
Dirk Klose is co-founder and managing director at SkillProjects and has been working in the tech industry for 25 years.
He is a proven expert in cyber security, data technologies and data platforms, AI/ML processes, and programmatic real-time environments in digital marketing.
In addition, he has extensive experience in managing large software development projects and scalable infrastructure projects.
Stefanie Lübke
Team Lead Retail Media Technology
@Rewe Group
Stefanie has been passionate about the intersection of technology and media for many years and brings extensive experience in marketing technology, programmatic advertising, and retail media. After stints at Burda Forward and Deloitte, she joined the REWE Group, where she initially helped build the Customer Data Platform (CDP) as a product owner in the Marketing Technology team. Since 2024, as Team Lead Retail Media Technology, she has been responsible for the technological development of innovative retail media solutions, thus actively shaping the data-driven transformation of retail. She demonstrates her stamina not only in her job – but also regularly on her racing bike.
Daniel Grafe
Director Retail Media & Brand Cooperations
@Breuninger
Daniel Grafe is Director of Retail Media & Brand Cooperations and is responsible for the establishment and expansion of the Retail Media division, newly created in 2022. His work focuses on the optimal use of data to create high-quality and relevant omnichannel marketing offers for brand partners in the premium and luxury segment. Before joining Breuninger, Daniel worked in management consulting at Roland Berger.
Nele Odzuck
Group Vertical Director Consumer Goods for Client Solutions
@TikTok
Nele Odzuck is the Group Vertical Director Consumer Goods for Client Solutions at TikTok since 2024. In her role Nele and her team are driving growth across industries like fashion & luxury, beauty, healthcare, food & nutrition, and retail. In 2020, she joined TikTok in Berlin, where she built the E-Commerce and Omnichannel team in Germany. Nele brings over 10 years of experience spanning fashion, agency, and tech industries. She began her career in London’s fashion industry, crafting digital strategies for international brands, before moving to the agency world (WPP), where she managed accounts for renowned clients such as Bose, adidas, Dell, EY and others. She has been recognized as one of the W&V Top 30 under 33 in 2024.
Sascha Dolling
Mediaplus Realtime
@ General Manager
As General Manager of Mediaplus Realtime, Sascha Dolling has been driving the internationalization of Mediaplus's data-driven advertising offering since January 2022. In this role, Sascha is responsible for the development of data-driven and programmatic solutions for the global agency group's internationally operating clients.
The graduate media scientist has a comprehensive market overview thanks to previous positions at Amazon Ads, OMD Hamburg and Gruner+Jahr and is considered a proven expert in data activation in the post-cookie era.
Sascha is involved in the chairing of the “Programmatic Advertising Focus Group” and as lab manager of “Data Clean Rooms” at the BVDW.
Denise Mancinone
Marketer, Creative Mind, Inspiration-Seeker, Speaker & Host / Presenter
@Snap Inc.
Moderator and marketing expert Denise Mancinone works full-time as the head of marketing for a technology company. In this role, she finds herself at the intersection of creativity and technology. As a speaker and host, she has spoken on various stages and interviewed exciting personalities ranging from CMOs to journalists to creators. The focus of her work is to educate and inspire marketers on mobile marketing best practices, augmented reality, and Generation Z. Previously, she worked for renowned creative agencies and served international clients such as Audi, BMW, and LEGO. She has implemented numerous campaigns that have won creative and efficiency awards. She has also been involved in various juries, such as the “German Digital Award,” the “ADC Future Females,” and the “Marketing for Future Awards,” among others. In addition, she serves on the board of MMA DACH, where she holds the role of co-chair of the Event Advisory Council.
Siamac Alexander Rahnavard
Managing Director
@REVO/LOVE
Siamac Alexander Rahnavard is the CEO of REVO/LOVE, an agency that combines data-driven advertising with creative relevance. For over 16 years, he has been working at the intersection of programmatic advertising, data-driven marketing, and omnichannel strategies. In numerous projects, he has demonstrated how brands can communicate in a data-driven, automated, and emotionally effective way. Siamac stands for a practical approach to AdTech, data, and how these can be meaningfully integrated into existing corporate structures to achieve business goals.
Sarah Ostkamp
Digital Commerce Business Lead DACH
@The Magnum Ice Cream Company
Sarah Ostkamp is an experienced marketing and commerce professional with nearly 15 years in the digital industry. As Digital Commerce Business Lead at The Magnum Ice Cream Company, she is responsible for building and expanding the online business in the DACH region, with the goal of inspiring consumers to embrace the convenience of home-delivered ice cream. Previously, she served as Marketing & Digital Commerce Lead for Unilever’s ice cream division in DACH, BNX, and France, where she led the digital marketing and commerce strategy. In earlier roles, she played a key role in developing Unilever Germany’s data strategy and advancing the use of programmatic advertising. Sarah has deep expertise in digital transformation and has worked closely with both internal and external partners on innovative solutions, including the further development of Unilever’s advertising tech stack. Before joining Unilever, she spent many years on the publisher side: at the Munich-based sales joint venture Ad Audience, she built up the programmatic advertising business before going on to shape the programmatic and data operations divisions at Gruner + Jahr and later Ad Alliance.
Jan Schmitz
Head of Media Strategy and Operations
@Zalando Partner Marketing Services
Jan Schmitz is heading Media Strategy and Operations at Zalando Partner Marketing Services (ZMS). With 15 years of experience in Marketing and Adtech, and over four years at Zalando, Jan brings a deep, cross-functional perspective to the world of Retail Media. Having worked across all sides of the business—from hands-on marketing roles to sales and account management in the programmatic adtech space, and now leading marketing operations—Jan combines strategic insight with operational excellence to drive scalable campaign success for brand partners.
Laure Gery
Global SVP of Digital media
@Numberly
Laure Gery is the Global Head of Retail Media at Numberly, operating out of Paris and New York. With over 13 years of experience in marketing, business strategy, media trading, and retail media, she supports brands in optimizing their advertising efforts. Through guest lectures at universities and presentations at industry conferences, she shares her deep passion for retail media and data collaboration.
Eric Hall
Partner
@Retail Media Switzerland
Eric Hall is an independent consultant and founder of Halls of..., a consulting firm specializing in digital strategies, thought leadership, and business coaching. He is also a partner at Retail Media Switzerland, a consultancy founded in 2025.
Eric Hall has worked in the digital media and advertising industry since the late 1990s, working for international media and technology companies such as Hubert Burda Media, Scout24 Group, Microsoft Advertising, BurdaForward, United Internet Media, PubMatic, and Salesforce. As a digital industry executive, he has driven the digital transformation of media, marketplaces, data, and advertising by building successful companies and high-performing teams.
He has been actively involved in industry associations since 2003. Since 2014, he has been co-founder and chairman of the Programmatic Advertising Working Group of the German Association of the Digital Economy (BVDW eV).
Elena Schott
Regional Digital & Media Manager EUNA
@Beiersdorf
Elena Schott is Regional Digital & Media Manager EUNA at Beiersdorf and has been responsible for all cross-channel media activations for Eucerin and Hansaplast in Europe since August 2024. Her focus is on the development and implementation of innovative digital media strategies and activations that optimally integrate brand communication with data-based insights. Prior to her current role, she worked at Beiersdorf as a Performance Manager in an internal D2C start-up since 2021, rolled out Precision Marketing in Australia for Nivea, and launched an e-shop in Brazil as part of the Global Digital Media & Ecom team. Before Beiersdorf, Elena worked at Wavemaker, where she managed digital activations for well-known clients. Elena brings in-depth expertise in digital, data-driven media management and drives innovative campaigns with high relevance and impact.
Max Brunner
Head of Vendor Management & Brand Relations
@Kaufland Global Marketplace
In his role as Head of Vendor Management & Brand Relations, Max and his team are responsible for the brand and supplier business on the Kaufland Global Marketplace platforms. The focus is on close, equal collaboration with AAA brand partners, understood as an end-to-end partnership: from strategic support and the optimal use of seller and vendor sales channels to content and advertising solutions. Together, they develop customized retail media strategies that ensure professional brand management and ideal representation on the marketplaces. This makes it possible to successfully position AAA brands in seven countries and promote sustainable growth in international e-commerce .
Mareike Gatzemeier
Projektleitung Retail Media
@Rossmann
As Project Manager at ROSSMANN, Mareike Gatzemeier is responsible for the strategic development of the Retail Media portfolio. With over a decade of experience in digital marketing, she brings profound expertise to the design of future-oriented advertising solutions. Before joining ROSSMANN, she gained valuable practical experience as Head of Online Marketing at a medium-sized retailer, gaining crucial insights into the needs of brands and retailers. Her current focus is on developing innovative and customer-centric concepts that build a seamless and value-creating bridge between brands, retailers, and consumers.
Bastian Schwärmer
Chief Client Officer
@Initiative Germany
Bastian Schwärmer, who has been with Initiative since 2016, has shaped the agency from the very beginning with his focus on digital transformation and client development. As Chief Client Officer of Initiative Germany, he focuses on supporting existing clients, acquiring new ones, and expanding new business areas. With his extensive experience in digital transformation and strategic client management, he ensures that the agency's existing success story and its clients are further expanded and sustainably optimized.
Véronique Franzen
Managing Partner
@Publicis Media
Véronique Franzen ist Managing Partner bei Publicis Media und verantwortet dort das Commerce & Retail Media Consulting sowie AdTech und MarTech. Mit Stationen bei Media.Monks, Accenture und WPP verbindet sie Beratungsexpertise mit tiefem Markt- und Technologiewissen – und zählt heute zu den führenden Köpfen für Commerce Media in Deutschland. Unternehmen begleitet sie bei ihrer digitalen Transformation und entwickelt datengetriebene Strategien, die messbare Ergebnisse liefern. Ihre Leidenschaft gilt innovativen Lösungen an der Schnittstelle von Handel, Technologie und Media. Die gebürtige Luxemburgerin lebt und arbeitet in Düsseldorf.
Ralph Hünermann
Founder and CEO
@ODOSCOPE
Dr.-Ing. Ralph Hünermann is the founder and managing director of ODOSCOPE, holds a doctorate in neuroinformatics, and has been an entrepreneur and speaker in the fields of data analytics, customer experience, and artificial intelligence for more than 20 years. He specializes in real-time analytics of large data sets and their applications for customer experience and the personalization of online shops.
Alwin Viereck
Head of Product Management
@United internet media
Alwin Viereck works for United Internet Media as Vice President since 2018. Within the publishing house he is responsible for Product Management.
His former role has been the affiliate network affilinet, also part of United Internet, where he worked as Director Product, Strategy & Communication since 2012, being part of the management board as of 2014.
Alwin Viereck has more than 20 years of strategic product development as well as digital advertising experience and started his career as founder of digital education and ecommerce startups. He also worked for consulting company Accenture, the DFV AG a direct insurer, as well as for Tutoria a digital education company of Holtzbrinck Digital, where he was General Manager.
Götz Trillhaas
Country Director
@PayPal Ads
Götz Trillhaas is currently Country Director for PayPal Ads Germany, a position he assumed in April 2025 to drive the development and growth of PayPal's advertising business in the German market. Before joining PayPal, he spent almost five years at Snap Inc., where he served as Managing Director DACH from January 2020 to the end of 2024. Prior to that, Götz worked at Google, where he was Country Director CEE, responsible for new markets for the media agency business in Central and Eastern Europe. He began his digital career at Lycos in 1998 and subsequently held various management positions in marketing and business development. Götz studied at the University of Cooperative Education Stuttgart and the University of Massachusetts.
Stefan Wenzel
Digital & Retail Expert
@stefanwenzel.com
Stefan Wenzel is one of the most prominent minds in the digital commerce industry. With over 25 years of experience on the brand, retail, and platform side, he has held leading positions, including Managing Director at eBay Germany, brands4friends, Otto, Tom Tailor, and for McLaren in Formula 1. Today, he supports companies, executives, and founders as an independent consultant, advisory board member, and fractional CEO. As a keynote speaker, author—for example, for the Frankfurter Allgemeine Zeitung—and co-host of the successful podcast "Zwei mit Schuss," he contributes his perspectives to the public debate, making complex developments in digital commerce understandable and connectable.
Alexander Steenbakkers-Noffke
Managing Director
@Koddi
Alexander is a commerce media and ad-tech leader with expertise in digital marketing, strategy, and cross-border growth. After a decade with pioneers like ValueClick and Yahoo! in the U.S., he returned to Europe to lead Koddi’s expansion across EMEA and APAC.
He pairs an analytical, hands-on style with strong leadership to deliver measurable results.
Robert Mogensen
Head of Advertising
@Uber Advertising Germany
v​Robert Mogensen leitet das Werbegeschäft von Uber in Deutschland und verantwortet den strategischen Ausbau sowie die Weiterentwicklung von Partnerschaften über zentrale Branchen hinweg. An der Schnittstelle von Uber Mobility und Uber Eats entwickelt er Lösungen, mit denen Marken Konsument:innen in Momenten hoher Relevanz und Kaufabsicht erreichen – und alltägliche Fahrten oder Lieferungen in messbare Marketingchancen verwandeln.
Zuvor war Robert in leitenden Positionen bei Amazon Ads und im E-Commerce tätig, wo er neue Ansätze für performance-orientiertes Markenwachstum auf digitalen Marktplätzen mitgestaltete. Seine Laufbahn vereint über zehn Jahre Erfahrung in Medien, Technologie und Handel mit einem ausgeprägten Verständnis für plattformbasierte Geschäftsmodelle.Robert Mogensen leitet das Werbegeschäft von Uber in Deutschland und verantwortet den strategischen Ausbau sowie die Weiterentwicklung von Partnerschaften über zentrale Branchen hinweg. An der Schnittstelle von Uber Mobility und Uber Eats entwickelt er Lösungen, mit denen Marken Konsument:innen in Momenten hoher Relevanz und Kaufabsicht erreichen – und alltägliche Fahrten oder Lieferungen in messbare Marketingchancen verwandeln.
Zuvor war Robert in leitenden Positionen bei Amazon Ads und im E-Commerce tätig, wo er neue Ansätze für performance-orientiertes Markenwachstum auf digitalen Marktplätzen mitgestaltete. Seine Laufbahn vereint über zehn Jahre Erfahrung in Medien, Technologie und Handel mit einem ausgeprägten Verständnis für plattformbasierte Geschäftsmodelle.
Robert Mogensen leitet das Werbegeschäft von Uber in Deutschland und verantwortet den strategischen Ausbau sowie die Weiterentwicklung von Partnerschaften über zentrale Branchen hinweg. An der Schnittstelle von Uber Mobility und Uber Eats entwickelt er Lösungen, mit denen Marken Konsument:innen in Momenten hoher Relevanz und Kaufabsicht erreichen – und alltägliche Fahrten oder Lieferungen in messbare Marketingchancen verwandeln.
Zuvor war Robert in leitenden Positionen bei Amazon Ads und im E-Commerce tätig, wo er neue Ansätze für performance-orientiertes Markenwachstum auf digitalen Marktplätzen mitgestaltete. Seine Laufbahn vereint über zehn Jahre Erfahrung in Medien, Technologie und Handel mit einem ausgeprägten Verständnis für plattformbasierte Geschäftsmodelle.
Jochen Kalka
Managing Director
@schoesslers
Since 2019, Dr. Jochen Kalka has been leading the communications agency schoesslers alongside founder Julia Schössler. Innovative companies, startups, and digital transformers dominate the scene here, and topics from areas such as AdTech, MarTech, mobility, and e-health often seem like something from the future.
Previously, Jochen served as editor-in-chief at Süddeutsche Verlag in Munich for over 20 years, where he oversaw titles such as W&V – Werben & Verkaufen, Lead Digital, Media & Marketing, Kontakter, and Marketingjournal. He also wrote for the business section of the Süddeutsche Zeitung for over 25 years.
He regularly writes a sharp-edged column for the trade publication Marke 41. He has also polarized opinion with his latest book, "Startup Lies," in which the self-proclaimed startup fan criticizes poor practices.
He has moderated events such as the German Media Award, Dmexco, Hamburger Dialog, d3con, Communication Circle, B2B Marketing Days, and more for three decades.
Paul Niemeyer
Managing Partner eCommerce & Retail Media
@Hearts & Science
Paul has been passionate about all aspects of media x commerce for over 14 years. His expertise focuses on platform economics, retail media for German retailers, and connected commerce as an amalgam of brand strategy and performance marketing. He began his career building the direct-to-consumer business at an e-commerce start-up before moving to the agency side in 2016 to establish an Amazon activation unit. He later took on a leadership role at home improvement retailer OBI, managing their external marketplace business. He then returned to the agency world to lead the retail media division of Hearts & Science as Managing Partner. During his career, Paul has gained experience in the FMCG, DIY, healthcare, and mobility sectors.
Jan Altmeyer
Chief Transformation Officer
@Havas
Jan has been part of Havas Media in Germany since 2013. In his current role as Chief Transformation Officer, he is helping to continuously expand the agency's traditional media business, focusing on data, content, and commerce.
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Jan-Philip Peters
Head of Product Development
@mobile.de
Jan-Philipp Peters leads the product development team at mobile.de Advertising. His responsibilities include the development of new advertising formats, audience and data products, and product marketing. Before joining mobile.de , he founded the M&A marketplace BitsForDigits and sold it to Flippa.com. He began his career in the advertising business at Google and Meta, where he worked as a growth and account manager with clients from various industries.
Eve Cecon
Chief Business Development Officer
@sensoryMinds​
Eve Cecon is Chief Business Development Officer at Sensory-Minds. With over 15 years of experience, she drives strategic business development and digital transformation for medium-sized and international clients. Her expertise includes business innovation strategy, customer experience design, and the development of future-oriented business models. As a workshop facilitator, she shares her passion for customer-centric innovation and the strategic connection between business development, digital business models, and value-added design solutions.
Matthias Schweizer
Executive Director Product and Data Management
@CRIF
Matthias Schweizer has been with CRIF GmbH since 2017 and currently heads the Marketing Services division. He brings extensive expertise in the strategic and operational implementation of innovative, data-driven business models, which he has acquired over 20 years of leadership positions in product management, data management, and sales within the credit reporting industry. Three years ago, he initiated the C2G solution together with our cooperation partner Gemini Direct GmbH and assumed overall responsibility for the project and the Marketing Services division.
Bernhard Selders
Director Vendor Management and Retail Media
@Flink
Bernhard Selders is an experienced executive with extensive knowledge in developing and scaling e-commerce, retail media, and direct-to-consumer business models, particularly in the FMCG sector.
Dominik Thiel
Founder and Managing Director
@GEMINI DIRECT
Dominik Thiel is the founder and managing director of GEMINI DIRECT GmbH, which he founded in 2007 after studying business informatics. Previously, he was responsible for database management at a medium-sized direct marketing company. Under his leadership, GEMINI DIRECT has developed into one of the leading data-driven dialogue marketing service providers in Germany. The foundation of this success is one of the most precise consumer databases on the market, which supports companies in targeted new customer acquisition and leveraging existing customers. Together with CRIF GmbH, GEMINI has developed the C2G solution, which raises data quality to a new level and enables precise target group activation both online and offline.
Laurence Besnard-Royes
Lead Media & Retail Media
@ Unilever DE
Laurence Besnard-Royes, Lead Media & Retail Media für Foods für Unilever, verantwortet übergreifend für alle Kategorien (Business Groups) in Deutschland den Medi-Bereich inklusiv Trading, Digital und Presse-sowie Verbandskontakte. Siehst auch zuständiger dieMediastartegie für alle Foods-Marken mit Fokus auf Knorr und Hellmann´s. In ihrerKarriere bei Unilever durchlief sie unterschiedliche Positon im Verkaufs- Marketing-, CRM undData-Bereich. Sie wechselte vor 10 Jahren in den Medienbereich, zunächst enden BereichDigital Transformation, dann in den Planungsbereich für unterschiedliche Business Groups. 2022 übernahm sie die Verantwortung übergreifend für die DACH-Märkte. Seit Anfang des Jahres fokussiert sie sich auf den deutschen Markt und hat den Bereich Retail Media übernommen.
Niklas Pommer
Expert in data-driven marketing
@PAYBACK
Niklas is an expert in data-driven marketing at PAYBACK and has been shaping the technical development of programmatic campaigns for PAYBACK partners and industry partners for over 6.5 years. Back in 2019 – back then still as a data analyst – he initiated the development of the programmatic channel and has since consistently developed it further as a product manager for digital marketing products.
His professional background at the Hamburg agency PIA PM laid the foundation for his deep understanding of the digital media landscape. In his current role at the interface between technology, media, and data analytics, Niklas combines technical expertise and strategic marketing thinking to create data-driven campaign solutions with measurable added value.
At trade fairs and conferences, Niklas is enthusiastic about new technologies and actively seeks exchange with experts in order to identify trends early and integrate innovations into his work.
Eunice Elson
Senior Supply Partnerships Manager, DACH
@adjoe
Eunice Elson has made a career growing loyalty KPIs for DACH brands. At adjoe, she partners with loyalty program owners to raise point collection and redemption rates, improve app engagement, and lift average basket size with a standout, high-impact solution: rewarded mobile gaming. She’s expanded adjoe’s role in the region through long-term retail partnerships, identifying brand needs and boosting purchase frequency across loyalty ecosystems. The telltale signs of Eunice's expertise are stable, measurable uplifts and integrations that keep customers active and satisfied.
Dennie- Alexander Trost
Lead Data Products & Partnerships
@dmr Advertising
The business builder and passionate networker between data, media, and brands has shaped retail media from the very beginning – in the end, it's always the impact that counts. Data-driven storytelling permeates his professional life – whether as a partner manager, strategist, or negotiator for global players like Meta and Microsoft (Xandr), as part of InfoSum in the development of data clean-room solutions, in the retail media transformation of OBI, in the performance-driven environment of Sixt, or in the agency world of the Havas Group. Today, as Data Products & Partnerships Lead at dmr Advertising, Dennie-Alexander Trost is responsible for the expansion of data-driven business models in the highly regulated healthcare market. His focus: orchestrating complex technologies and partnerships so that data becomes real experiences and ideas become measurable results.
Florian Heister
VP of Sales, EMEA
@ adjoe
Florian Heister is a tech & media executive with 15+ years in AdTech, MarTech, enterprise sales, and an MBA in Media Management. With a portfolio spanning growth initiatives across a deep network of brands—and hands-on work with leading retailers and consumer brands—he’s built the expertise that makes partner momentum predictable and reliable. At adjoe, he continues what he’s best at by driving strategic partnerships and go-to-market across EMEA. He connects business, media, and technology to help retailers build durable revenue and user retention with measurable, privacy-ready advertising and engagement solutions.
Sebastian Klumpp
CEO
@XPLN
Sebastian Klumpp is CEO of XPLN, the leading German provider of a modular software solution for digital shelf analytics & execution and competitive intelligence in digital commerce. As a pioneer in digital commerce, he knows the challenges faced by manufacturers and retailers firsthand – and helps brands like Stihl and Gardena specifically increase their performance on the digital shelf with data- and AI-driven automation. Before co-founding XPLN, Sebastian was responsible for product data and channel management at the Klingel Group and had already founded a B2B platform for the hairdressing trade. He stands for in-depth technological understanding, clear analyses, and pragmatic, action-oriented communication that makes complex topics understandable and actionable.
Martin Schlottmann
Global Business Development Director, Consumer Panel
@ YouGov
Martin Schlottmann
Global Director Media and Business Development, YouGov Shopper
Martin Schlottmann knows how to turn data into shopper impact.
As Global Director Media at YouGov Shopper, he drives the link between audience insight and real-world activation across key European markets.
With more than 20 years in research and marketing strategy, he builds the bridge between data, targeting and measurable media outcomes.
Now, together with Qommerce, he’s launching “Hyperlocal Media Activation for FMCG – powered by YouGov Shopper” – bringing data precision and retail reality onto the same playing field.
Jens Bargmann
VP Retail Media
@Adform
Jens Bargmann is VP Retail Media at Adform and has over 25 years of experience in AdTech, e-commerce, and digital marketing. Previously, he was Director of Marketing Operations & Insights at Zalando Marketing Services (ZMS) and held a senior position at MediaMath, where he helped shape programmatic advertising in Europe. As a sought-after speaker at industry conferences, Jens shares his expertise on retail media, data-driven innovation, and the strategic use of AI.
Sascha Strohmeier
CEO
@Sensory Minds
Sascha Strohmeier is a versatile professional who has transitioned from interaction design to software engineering. He has been a guest lecturer at universities, mentored start-ups, and served on advisory boards before becoming an international consultant for online companies. His diverse career reflects his commitment to design, technology, education, and global business.
He has been managing director of Sensory-minds GmbH since 2017 and moved into the position of CEO in 2025.
Martin Hoffmann
VP Retail Media
@flaconi
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VP Retail Media flaconi (since 04/2021), Team of 16
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> 10 years with Flaconi (in Pricing, Category Management & Retail Media)
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Working in E-commerce >13 years (3.5 years at Zalando, 10 years at Flaconi)
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Age: 35
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Awarded as one of the Top 33 young talents (younger than 33) from W&V magazine in 2024
Carolin Oberhäuser
Head of Brand Relations& Retail Media
@ About You
Carolin Oberhäuser brings over seven years of Retail Media expertise to her role as Head of Brand Relations & Retail Media at ABOUT YOU. She drives brand partnerships and campaign monetization for both endemic and non-endemic partners, leveraging strategic collaborations, data-driven insights, and focusing on the in-house sponsored tool development.
Jan von Borstel
CEO
@Qommerce
Jan von Borstel believes in the power of brands moving shoppers - but he knows that creativity and intelligence must come together to make that magic happen.
For over 25 years, he has worked with global retail brands - from Audi to L’Oréal, from Beiersdorf to Zara - shaping 360° of their brand experiences that connected products, stories, and shoppers across every touchpoint.
Today, he brings that same passion to Qommerce - a platform designed to help FMCG brands turn data into meaningful action.
Qommerce connects retail, media, and shopper data into one operational intelligence, enabling brands to understand shoppers in context and act precisely where growth happens: in the market, on the shelf, and around the shopper.
What once was creativity and instinct has evolved into retail intelligence, data architecture, and measurable impact - and Jan von Borstel is building the bridge between them, helping brands not just reach shoppers, but move them.
Sophie Wörsdörfer
Senior Performance Manager
@ Frontrow
Sophie Wörsdörfer is a Senior Performance Manager at Front Row, developing holistic e-commerce strategies that combine retailer-specific measures with cross-channel media and operational solutions. She focuses on connected commerce, supports customers on Amazon and other platforms, and leverages testing, learning, and rapid adaptation to identify high-performing formats. With partners such as Criteo, Citrus Ads, and Walmart, she ensures scalable, profitable growth.
Reza Esfahanian
Co-Founder & CTO
@Qommerce
Reza Esfahanian is Co-Founder & CTO of Qommerce, where he leads the company’s mission to transform how FMCG brands turn data into action.
At Qommerce, he architected the platform that operationalises fragmented retail, media, and shopper data into real-time, intelligent, and measurable decisions - empowering brands to act precisely where growth happens: in the store, on the shelf, and around the shopper.
With over 14 years of experience across FinTech, AdTech, and MarTech, Reza has built and scaled high-throughput data systems, machine learning services, and clean-room aligned integrations across enterprise ecosystems globally.
Sebastian Vögler
General Manager Digital Media Consulting
@ WEFRA Live
Sebastian Vögler is General Manager of Digital Media Consulting and is responsible for the digital media business of the agency Wefra Live Mediaplus. The agency specializes in the healthcare and pharmaceutical markets, with a clear focus on health, and offers 360° media services from a single source. Wefra Live Mediaplus is a joint venture between the Wefra Life Group and Munich-based Mediaplus (Serviceplan Group).
Before switching to the agency side, Sebastian worked in the pharmaceutical industry. As Head of Digital Marketing D/A/CH at Almirall, he drove the digital business in the pharmaceutical sector. Prior to that, he worked at Taurus Pharma GmbH as a product manager in traditional marketing and the mail-order pharmacy business.
Sebastian holds a PhD in neurobiology and is therefore a career changer in the (retail) media world. He is happy to provide further information upon request.
Güldag Prange
General Manager Client Services DACH
@TheTradeDesk
Güldag Prange is General Manager Client Services DACH at The Trade Desk and is one of the most experienced experts in programmatic advertising in the German-speaking world. Before joining The Trade Desk in 2025, she was Managing Director at Seven.One Media, where she was responsible for developing the digital marketing strategy and expanding programmatic and advanced TV. Her career began at Google, where she led the Programmatic Supply division for the DACH region and played a key role in building data-driven marketing models. At The Trade Desk, she and her team support agencies and brands not only technologically, but also in-depthly with strategy and implementation.
Sven Wegholz
Director Client Data Solutions
@Publicis Media
Sven Wegholz is Director of Client Data Solutions at Publicis Media, where he drives the development of intelligent, data-driven solutions. With 20 years of experience in digital marketing – from planning and consulting to strategy development – he is a proven expert in mobile marketing, data, and ID solutions. In this context, he possesses in-depth expertise in data cleanrooms and is always mindful of secure and GDPR-compliant data usage. Prior to joining Publicis Media, he held various positions at Mediacom, iq digital, Dentsu Aegis, and madvertise media, specializing in innovative, data-driven mobile marketing solutions. At Publicis Media, he plays a key role in the transformation towards a cookieless future. Furthermore, Sven Wegholz is co-head of the Data Clean Room Lab at the BVDW (German Association for the Digital Economy), where he significantly contributes to and promotes the development of industry standards, the creation of market overviews, and the clarification of legal frameworks.
Jenny Gruner
Expert in B2B marketing and digital transformation
Jenny Gruner ist Expertin für B2B-Marketing und digitale Transformation mit langjähriger Führungserfahrung in globalen Unternehmen. Sie treibt die Digitalisierung und Innovationsfähigkeit von Traditionsunternehmen voran und gilt als Brückenbauerin zwischen Tradition und Moderne, wobei sie technologische Entwicklungen mit tiefem Kundenverständnis verbindet.
Ihr Fokus liegt auf der Gestaltung skalierbarer, kundenzentrierter Vermarktungsmodelle und dem Aufbau diverser, inklusiver Teams als Grundlage für nachhaltige Veränderung.
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