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Agenda '26
MAIN STAGE
MASTERCLASSES
8:30
Arrive. Exchange ideas. Tune in.
We open the doors at 8:30 am.
Start your day relaxed with coffee and breakfast, use the morning for initial conversations and secure the best seat in the hall.
9:20
Opening
Welcome by the organizers
Kolja Brosche
SkillProjects
Dirk Klose
SkillProjects
Moderation:
Denise Mancinone
Snap Inc.
9:35
Seizing the Moment How Uber Uber captures consumer attention
10:00
The end of the cookie era – what now? Growth through personalization and omnichannel
10:10
Keynote
10:10
The end of the cookie era – what now? Growth through personalization and omnichannel
10:30
Agentic Commerce – When AI controls markets instead of just triggering purchases
Moderation:
Carina Müller
Mediaplus
10:45
Masterclass
11:15
Coffee Break
11:45
Retail Reshaped - the new physics of the web
Stefan Wenzel
12:00
Masterclass
12:20
General Manager Retail Media & Commerce
Retail media needs more than data – smart activation is crucial. AI, segmentation, and platforms enable personalized experiences in real time. Experts will present B2B use cases and how AI optimization increases campaign success.
12:35
The end of the cookie era – what now? Growth through personalization and omnichannel
13:05
Lunch Break
14:05
Retail Media Data Activation: AI-powered segmentation and personalization with first-party data
Brands and retailers that strategically use commerce media achieve measurable impact across the entire customer journey, from personalized full-funnel strategies and intelligent bidding logic to omnichannel activation. Leading market players showcase best practices, success factors, and operational models that sustainably increase sales, conversion rates, and ROAS.
14:10
The end of the cookie era – what now? Growth through personalization and omnichannel
Retail media needs more than data – smart activation is crucial. AI, segmentation, and platforms enable personalized experiences in real time. Experts will present B2B use cases and how AI optimization increases campaign success.
Mattis Koch
Mediaplus
Moderation:
Siamac Alexander Rahnavard
REVO/LOVE
14:40
Building the Commerce Media Ecosystem in GermanyBuilding the Commerce Media Ecosystem in Germany
Retail media needs more than data – smart activation is crucial. AI, segmentation, and platforms enable personalized experiences in real time. Experts will present B2B use cases and how AI optimization increases campaign success.
Kolja Brooch
SkillProjects
Dirk Klose
SkillProjects
14:45
Masterclass
14:30
Retail Media Networks: Success Factors for Onsite and Offsite Strategies
Retail media needs more than data – smart activation is crucial. AI, segmentation, and platforms enable personalized experiences in real time. Experts will present B2B use cases and how AI optimization increases campaign success.
15:20
The end of the cookie era – what now? Growth through personalization and omnichannel
15:40
Coffee Break
16:10
Keynote
16:30
From Insights to Intelligence: Advanced Commerce Media Analytics
Commerce Media entwickelt sich vom Retail-Add-on zur eigenständigen Media-Infrastruktur. Wie können Commerce Media Networks jenseits des Handels skalieren, welche Daten- und Tech-Modelle sind entscheidend, und warum werden sie 2026 zum strategischen Steuerungsinstrument für Media-Investments?
16:15
The end of the cookie era – what now? Growth through personalization and omnichannel
16:45
End of Masterclasses
17:05
Commerce Media Networks: Beyond Retail
Commerce Media entwickelt sich vom Retail-Add-on zur eigenständigen Media-Infrastruktur. Wie können Commerce Media Networks jenseits des Handels skalieren, welche Daten- und Tech-Modelle sind entscheidend, und warum werden sie 2026 zum strategischen Steuerungsinstrument für Media-Investments?
18:00
End of MAIN STAGE
18:00
Networking & Drinks
18:30
End of the Event
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