Retail Reshaped – Shaping the Future with Data and AI returns on November 17, 2026, following its successful debut in 2025. The second edition sets new standards: with a clear focus on commerce media, an even more influential group of participants, and deep insights into the technologies that will shape the growth of brands, retailers, and platforms in the coming years.

Commerce media is evolving faster than any other marketing area: budgets are shifting, partnership models are undergoing fundamental changes, and entirely new revenue potential is emerging. Retailers can now securely and controllably activate their data and use it in collaboration with advertisers. Advertisers, in turn, are gaining direct access to genuine purchase impulses for the first time and can measurably link media investments to outcomes. What was experimental just a few years ago is now becoming the new performance standard for the industry.

Those who understand and shape commerce media today will define the rules tomorrow: from precise consumer insights and genuine outcome measurement to scalable activation along the entire customer journey. The opportunities are enormous, and those who aren't involved will miss out.

At Retail Reshaped you will meet the leading marketing experts from all relevant areas: advertisers, retailers, publishers, technology and data providers as well as agencies.

With 250 participants, you can expect a particularly intensive and high-quality exchange with the most important decision-makers in the industry, enabling you to make valuable contacts and actively shape the transformation from Retail Media to Commerce Media together.