RETAIL
RESHAPED

Retail Reshaped – Shaping the Future with Data and AI is the leading conference for commerce media. It combines high-quality, specialized content specifically tailored to the needs of the industry with first-class networking opportunities.

Commerce Media is the new operating system for scalable, data-driven media strategies – and marks the next stage in the collaboration between retailers and advertisers.

While Retail Media, as an integral part of the marketing mix, enables the marketing of advertising space via own and external platforms, Commerce Media opens up a significantly broader strategic framework:

Commerce Media unlocks the full potential of transactional, behavioral, and product data – across channels, accurately, and in real time. This is no longer just about activation: the strategic use of this data for consumer insights and measurement is crucial. Transactional data provides reliable insights into actual purchasing behavior and reveals the effectiveness of media investments along the customer journey. Understanding this enables budgets to be used more effectively, campaigns to be managed more precisely, and the value contribution of each touchpoint to be measurable. The result: optimized performance, higher sales for retailers, and a demonstrably increased return on investment for advertisers.

This gives advertisers access to valuable target audience segments with high purchase intent – regardless of their own D2C infrastructure. Retailers, in turn, tap into new, high-margin revenue streams based on their first-party data. Technologies such as data clean rooms and interoperable identity solutions lay the foundation for this.

Retail Reshaped makes this dynamic visible – through concrete use cases, strategic perspectives and exchanges with the leading minds in the industry.

At Retail Reshaped, you'll meet leading marketing experts from all relevant sectors: advertisers, retailers, publishers, technology and data providers, and agencies.

With 250 participants, you can expect a particularly intensive and high-quality exchange with the most important decision-makers in the industry, which will enable you to make valuable contacts and actively shape the transformation from retail media to commerce media.