RETAIL
RESHAPED

Retail Reshaped – Shaping the Future with Data and AI returns on 17 November 2026 after its debut in 2025. The second edition raises the bar: a sharper focus on Commerce Media, a more influential audience and even deeper insights into the technologies that will redefine how brands, retailers and platforms grow in the next decade.

 

Commerce Media is moving faster than any other area of marketing: Reshaping budgets, transforming partnership models and creating entirely new revenue streams. Retailers are finally able to activate their data securely and collaboratively, while advertisers gain unprecedented visibility into real buying behaviour. What was once experimental is now becoming the new performance engine of the industry.

 

Those who understand Commerce Media today will set the rules for tomorrow: from high-precision consumer insights and outcome-based measurement to scalable activation across the full customer journey. The opportunity is massive and those who are not part of the conversation risk being left behind.

 

The leading marketing experts from all relevant sectors meet at Retail Reshaped: Advertisers, retailers, publishers, technology and data providers as well as agencies.

 

With 250 participants, the conference offers a particularly intensive and high-quality exchange with the most important decision-makers in the industry, enabling participants to make valuable contacts and actively shape the future of retail media together.