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PROGRAM
MAIN STAGE
MASTERCLASSES
8:30
A morning moment for you
Our doors open at 8:30 a.m. – start relaxed with coffee, breakfast and good conversation.
9:20
Opening
Welcome by the organizers
Kolja Brooch
SkillProjects
Dirk Klose
SkillProjects
Moderation:
Denise Mancinone
Snap Inc.
9:30
Seizing the Moment How Uber Uber captures consumer attention
Robert Mogensen
Uber Advertising
In today’s fast-paced, on-demand world, consumers are hyper-connected and constantly seeking convenience. Uber Advertising captures unparalleled attention during high-focus moments — like when people are tracking a ride or delivery. Discover how to harness this valuable attention to connect with “speed of now” consumers, influence shopping decisions at the moment of intent, and drive real-world results and revenue for your brand.
10:00
Driving Growth with Commerce Media: How Paypal Ads Delivers Results
It's about PayPal's approach to advertising within its commerce ecosystem, higlighting how data, technology, and consumer isights enable more effective connections between merchants and shoppers. It provides an overwiew of PayPal Ads as an intergrated solution that unites marketing and payments to drive measururable business impact.
Götz Trillhaas
PayPal
10:00
AI in Commerce: From Real-Time Data to Sales Impact
How you can use AI operationally in your everyday shop for dynamic delivery, smart user engagement, and measurable sales growth along the entire customer journey.
Ralph Hünermann
Odoscope
10:15
Customer insights & measurement through retail media analytics
Retail media is more than just campaign performance - it's about in-depth customer insights that drive strategic decisions for brands and retailers. In this panel, leading experts will discuss which analytics methods go beyond ROAS and classic attribution models to measure the real added value of retail media. How can cross-retailer attribution, shopper cohort analyses and first-party data enrichment be used optimally? Which data-driven strategies enable an in-depth understanding of purchasing behaviour and maximise added value for retailers and manufacturers?
Sarah Ostkamp
The Magnum Ice Cream Company
Laurence Besnard-Royes
Unilever
Güldag Prange
The Trade Desk
Stefanie Lübke
REWE Group
Moderation:
Hossein Houssaini
Ho/Pe Advisory
10:15
The end of the cookie era – what now? Growth through personalization and omnichannel
The cookie era is history – but growth doesn't have to be. This masterclass demonstrates how to communicate smarter, more relevantly, and more successfully without third-party cookies. The focus is on how real purchase and behavioral data can be used in offline and online marketing campaigns, which omnichannel strategies have immediate impact, and which tools and best practices can be applied directly.
Matthias Schweizer
CRIF
Dominik Thiel
Gemini Direct
10:45
Lunch Break
11:30
Retail Reshaped - the new physics on the web
When everything is moving, standing still is the worst option. Stefan Wenzel explains which forces, ranging from Asia to content platforms to artificial intelligence, are currently transforming the market like never before, why established business models are coming under completely new pressure, and what possible responses might look like.
Stefan Wenzel
11:15
Beyond Retail Media: Unlocking Growth with Data Cleanrooms
Discover how data collaboration is reshaping Retail Media through a CRM-focused lens. We’ll explore the growing role of data clean rooms and how they enable trustworthy partnerships. By examining the quartet of Commerce Players, Brands, Publishers & Platforms, and Consumers, we’ll reveal how collaboration turns data into actionable value for all.
Laure Géry
Numberly
12:00
Data Strategy 2026: Data Collaboration, Retailer Insights & Growth Potential
Welche Datenstrategie braucht es, um im Retail- und Commerce-Media-Umfeld Wachstum, Governance und Innovation zu verbinden? Dieses Panel zeigt, wie Retailer und Advertiser gemeinsam neue Datenräume erschließen – über Data Clean Rooms, Data Collaboration Tools und First-Party-Datenmodelle. Im Fokus steht die strukturierte Zusammenführung komplementärer First-Party-Daten: Retailer stellen hochgranulare Transaktions- und Verhaltensdaten bereit, Advertiser ergänzen diese um Zielgruppen- und Kampagnendaten für kanalübergreifende Aktivierung und Messung.
Mareike Gatzemeier
Rossmann
Dennie-Alexander Trost
dmr Advertising
Sebastian Klumpp
XPLN
Sven Wegholz
Publicis Media
Sebastian Vögler
WEFRA Live
Moderation:
Eric Hall
Retail Media Switzerland
11:45
Hyper Hyper!
Hyperlocal Media Activation for FMCG: Dominate your category - one postcode at a time.
YouGov’s HyperPersonas activate the right shopper with the right message on the right channel - in the right strategic market geo-areas.
Clean-room ready HyperPersonas plug right into existing identity stacks, such as audience-syncs and DCO-ready creative briefings - so the right asset lands in the right media.
Martin Schlottmann
YouGov
Jan von Borstel
Qommerce
Reza Esfahanian
Qommerce
12:15
Data as a Service: Retail Media Business Models Beyond Onsite
Retail Media is evolving rapidly – and the use of retail data now goes far beyond traditional onsite campaigns. In this Masterclass, we explore innovative business models centered around “Data as a Service”: How can retail media data be leveraged for offsite campaigns? What opportunities and models exist for agencies and advertisers to activate these data assets? And what practical challenges and opportunities arise in implementation?
Jens Bargmann
Adform
Björn Wolak
DocMorris | dmr Advertising
Niklas Pommer
PAYBACK
12:45
Lunch Break
13:45
Retail Media Data Activation: AI-powered segmentation and personalization with first-party data
Retail media needs more than data – smart activation is crucial. AI, segmentation, and platforms enable personalized experiences in real time. Experts will present B2B use cases and how AI optimization increases campaign success.
Nora Usunjan
Meta
Roxanne
van Duijn
Google
Kolja Brosche
LiveRamp
Nele Odzuck
TikTok
Alwin Viereck
UIM
Moderation:
Jochen Kalka
schoesslers
13:45
Retail Media Cross-Vertical: How Breuninger, mobile.de & Flink activate data and scale customer experiences
Retail Media funktioniert in jedem Umfeld – ob Fashion, Automotive oder Quick Commerce. Breuninger, mobile.de & Flink zeigen, wie sie First-Party-Daten branchenübergreifend nutzen, Zielgruppen präzise aktivieren und datenbasierte Customer Journeys von Awareness bis Conversion messbar gestalten.
Daniel Grafe
Breuninger
Jan-Philipp Peters
mobile.de
Bernhard Selders
Flink
Moderation:
Eric Hall
Retail Media Switzerland
14:30
Retail Media Networks: Success Factors for Onsite and Offsite Strategies
Retail media is the key to data-driven advertising through smart data usage, integrated platforms, and targeted strategies. Experts demonstrate how to effectively implement campaigns and make networks future-proof.
Björn Wolak
DocMorris | dmr Advertising
Max Brunner
Kaufland Global Marketplace
Jens Bargmann
Adform
Jan Schmitz
Zalando Partner
Moderation:
Jochen Kalka
schoesslers
14:15
The Expanding Promise of Offsite + Commerce Media
New research shows brands are ready to scale off-site—but call for clearer measurement, better transparency, and easier cross-platform planning. In this dynamic masterclass, we will unpack the findings and demonstrate how brands are moving from pilot to performance across channels such as CTV, podcasts, and more. From smarter collaboration to tech evolution, this session delivers actionable insights and proven strategies for taking off-site from experimental to essential within modern commerce media
Alex Steenbakkers-Noffke
Koddi
14:45
Retail Media Glow-Up: How Catrice & Essence are driving growth in the beauty sector through integrated retail strategies
Discover how two of Europe's most popular beauty brands – Catrice and Essence – are redefining the success of retail media across multiple retailers. We show how an integrated strategy that combines media, content and retail data promotes consistent growth and brand presence on platforms such as Flaconi, DM, Rossmann and more. You'll gain practical insights into scaling campaigns, harmonising creative and performance goals, and building a consistent retail media approach that increases both sales and brand value in the beauty sector.
Sophie Wörsdörfer
Frontrow
15:15
Coffee Break
15:45
Retail Media Data Strategy: Which data counts – and how can it be used effectively?
Retailers and manufacturers generate transactional, behavioral, and customer data – but which of these is truly relevant for retail media? How can first-party data be structured, analyzed, and specifically activated to maximize advertising impact and gain deeper customer insights?
Stefanie Lübke
REWE Group
Magdalene Rynkiewicz
REWE
15:45
The ROI shift: How first-party data is transforming CTV
In this masterclass, we'll show how the performance of CTV campaigns changes dramatically when first-party data is used instead of purely socio-demographic audiences.
A real campaign comparison shows how data-based precision not only more than doubles the ROI, but also measurably increases relevant reach, efficiency and brand impact
DennieTrost
dmr Advertising
Sebastian Vögler
WEFRA Live
16:15
Lean Customer Centricity: Data-driven customer centricity as a success factor
Customer centricity is no longer just a strategic goal, but an operational necessity – especially in data-driven markets. But how can customer centricity be implemented efficiently, scalably, and measurably? In this presentation, Wolfgang Henseler (Sensory Minds) will demonstrate how companies can use lean methods, data-based models, and AI-supported systems to optimize their customer interactions and adapt them in real time. The focus is on efficient processes, automation, and agile decision-making structures.
Wolfgang Henseler
Sensory Minds
16:15
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Rethinking Retail Media: Converting Revenue Opportunities to Loyalty Moments
Your target audience is more than a metric—it's the key to sustainable growth. With a clearly defined strategy, you can transform interest into engagement and reach into revenue. Strengthen your relationship with your users and make your audience the engine of long-term profitability and brand loyalty.
Florian Heister
adjoe
Eunice Elson
adjoe
16:30
Surfing the third wave of digital advertising: How retail media has established itself in Germany
Retail media is often referred to as the third major wave of the digital advertising market – and in just a few years has evolved from a trend to an integral part of the marketing mix. In the BVDW panel, leading industry experts will explore the most important lessons, milestones, and challenges from this development – and discuss where the journey for retail media is headed next.
Sabine Jünger
Otto
Carolin Oberhäuser
AboutYou
Martin Hoffmann
Flaconi
Moderation:
Corinna Hohenleitner
BVDW | Criteo
16:45
Future of Omnichannel Services: Digital Service Landscapes in the Age of AI Agents
This masterclass offers insight into upcoming developments in the ubiquitous digital service landscape. It focuses on how AI agents are revolutionizing the design and optimization of seamless, personalized customer journeys and explores the trends and challenges emerging in the future.
Eve Cecon
Sensory Minds
Sascha Strohmeier
Sensory Minds
17:15
Commerce Media: How do agencies position themselves strategically?
Commerce media is fundamentally changing the way agencies do business. Which strategies ensure their relevance? Which technologies and data models are crucial? Experts discuss how they are adapting their service portfolios and positioning themselves as indispensable partners for retailers and advertisers.
Véronique Franzen
Publicis Media
Paul Niemeyer
Hearts & Science
Bastian Schwärmer
Initative
Jan Altmeyer
Havas
Sascha Dolling
Mediaplus
Moderation:
Siamac Alexander Rahnavard
REVO/LOVE
17:30
End of Masterclasses
18:00
End of MAIN STAGE
18:00
Networking & Drinks
18:30
End of the Event
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