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PROGRAM
MAINSTAGE
MASTERCLASS
A morning moment for you
Our doors open at 8:30 am – start off relaxed with coffee, breakfast and good conversation.
9:20 - 9:30
opening
Welcome by the organizers
Kolja Brosche
SkillProjects
SkillProjects
Denise Mancione
09:30
Seizing the Moment
How Uber captures consumer attention
In today's fast-paced, on-demand world, consumers are hyper-connected and constantly seeking convenience. Uber Advertising captures unparalleled attention during moments of high engagement—for example, when people are tracking a ride or delivery. Discover how you can leverage this valuable attention to connect with today's fast-paced consumers, influence purchasing decisions at the moment of purchase intent, and drive real results and revenue for your brand.
Robert Mogensen
Uber Advertising
10:00´
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Driving Growth with Commerce Media: How Paypal Ads Delivers Results
This article explores PayPal's approach to advertising within its commerce ecosystem and how data, technology, and consumer insights enable more effective connections between merchants and buyers. It provides an overview of PayPal Ads as an integrated solution that combines marketing and payments to deliver measurable business impact.
Götz Trillhaas
PayPal
10:15
Customer Insights & Measurement durch Retail Media Analytics
Retail media is more than just campaign performance – it's about in-depth customer insights that drive strategic decisions for brands and retailers. In this panel, leading experts discuss which analytics methods go beyond ROAS and traditional attribution models to measure the true value of retail media. How can cross-retailer attribution, shopper cohort analysis, and first-party data enrichment be used most effectively? Which data-driven strategies enable a profound understanding of purchasing behavior and maximize value creation for retailers and advertisers?
Sarah Ostkamp
The Magnum Ice Cream Company
Laurence Besnard-Royes
Unilever
Gültig Prange
The Trade Desk
Stefanie Lübke
REWE Group
Moderation:
Jenny Gruner
WHO:IN
10:00
AI in commerce: From real-time data to revenue impact
How to use AI operationally in everyday shop operations for dynamic delivery, smart user engagement and measurable sales growth along the entire customer journey.
Ralph Hünermann
Odoscope
10:15
The end of the cookie era – and now what? Growth through personalization & omnichannel.
The cookie era is over – but growth doesn't have to be the only way. This masterclass shows how to communicate smarter, more relevantly, and more successfully without third-party cookies. The focus is on how to use real purchase and behavioral data in offline and online marketing campaigns, which omnichannel strategies deliver immediate results, and which tools and best practices are directly applicable.
Matthias Schweizer
CRIF
Dominik Thiel
Gemini Direct
10:45
Coffe Break
11:30
Retail Reshaped - the new physics of the web
When everything is in motion, stagnation is the worst option. Stefan Wenzel explains which forces, ranging from Asia to content platforms and artificial intelligence, are currently transforming the market like never before, why established business models are facing entirely new pressures, and what possible solutions might look like.
Stefan Wenzel
12:00
Datenstrategie 2026: Data Collaboration, Retailer Insights & Wachstumspotenziale
What data strategy is needed to combine growth, governance, and innovation in the retail and commerce media landscape? This panel demonstrates how retailers and advertisers can jointly unlock new data spaces – through data clean rooms, data collaboration tools, and first-party data models. The focus is on the structured integration of complementary first-party data: Retailers provide highly granular transaction and behavioral data, while advertisers supplement this with audience and campaign data for cross-channel activation and measurement.
Mareike Gatzemeier
Rossmann
Dennie Trost
dmr Advertising
Sebastian Klumpp
XPLN
Sven Wegholz
Publicis Media
Sebastian Vögler
WEFRA Live
Moderation:
Eric Hall
Retail Media Switzerland
11:15
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Beyond Retail Media: Unlocking Growth with Data Cleanrooms
Discover how data collaboration is reshaping Retail Media through a CRM-focused lens. We’ll explore the growing role of data clean rooms and how they enable trustworthy partnerships. By examining the quartet of Commerce Players, Brands, Publishers & Platforms, and Consumers, we’ll reveal how collaboration turns data into actionable value for all.
Laure Géry
Numberly
11:45
Hyper Hyper! Hyperlocal Media Activation for FMCG. Dominate your product category – one postcode at a time.
YouGov's HyperPersonas activate the right shopper with the right message on the right channel - in the strategically important geo-areas.
HyperPersonas are clean-room-ready and can be directly integrated into existing identity stacks, such as audience syncs and DCO-ready creative briefs - ensuring the right creative asset ends up in the right medium.
Martin Schlottmann
YouGov
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Mattis Jan von Borstel
Commerce
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Reza Esfahanian
Commerce
12:15
Data as a Service: Retail Media Business Models Beyond Onsite
Retail media is evolving rapidly – and the use of retail data has long since extended beyond traditional on-site campaigns. In this masterclass, we'll explore innovative business models centered around "Data as a Service": How can retail media data be leveraged for off-site campaigns? What options and models exist for agencies and advertisers to use this data for activation? And what opportunities and challenges arise in practice?
Jens Bargmann
Adform
Mattis Sebastian Korz
dmr Advertising
Niklas Pommer
PAYBACK
12:45
Lunch Break
13:45
Retail Media Data Activation: AI-powered segmentation and personalization with first-party data
Retail media needs more than just data – its smart activation is crucial. AI, segmentation, and platforms enable personalized experiences in real time. Experts will present B2B use cases and demonstrate how AI optimization boosts campaign success.
Nora Usunjan
Meta
Roxanne van Duijn
Kolja Brosche
LiveRamp
Nele Odzuck
TikTok
Alwin Vier
UIM
Moderation:
Jochen Kalka
schoesslers
14:30
Retail Media Netzwerke: Erfolgsfaktoren für Onsite- und Offsite-Strategien
Retail Media ist der Schlüssel zu datengesteuerter Werbung, durch smarte Datennutzung, integrierte Plattformen und gezielte Strategien. Expert:innen zeigen, wie Kampagnen effektiv umgesetzt und Netzwerke zukunftsfähig gemacht werden.
Sebastian Kurz
dmr Advertising
Max Brunner
Kaufland Global Marketplace
Jens Bargmann
Adform
Jan Schmitz
Zalando Partner
Moderation:
Jochen Kalka
schoesslers
13:45
Retail Media Cross-Vertical: How Breuninger, mobile.de & Flink activate data and scale customer experiences
Retail media works in every environment – whether fashion, automotive, or quick commerce. Breuninger, mobile.de & Flink demonstrate how they use first-party data across industries, precisely activate target groups, and make data-driven customer journeys measurable from awareness to conversion.
Daniel Grafe
Breuninger
Jan-Philipp Peters
mobile.de
Bernhard Selters
Flink
Moderation:
Eric Hall
Retail Media Switzerland
14:15
The Expanding Promise of Offsite + Commerce Media
New research shows that brands are ready to scale offsite initiatives—but they're demanding clearer measurements, greater transparency, and simpler cross-platform planning. In this dynamic masterclass, we'll present the findings and demonstrate how brands are moving from pilot projects to performance-driven initiatives across various channels, including CTV, podcasts, and more. From smart collaboration to technological evolution, this session offers actionable insights and proven strategies to transform offsite initiatives from experimental to essential in the modern retail media landscape.
Alex Steenakkers-Noffke
REVO/LOVE
14:45
Retail Media Glow-Up: How Catrice & Essence are driving growth in the beauty sector through integrated retail strategies
Discover how two of Europe's most popular beauty brands – Catrice and Essence – are redefining the success of retail media across multiple retailers. We'll show you how an integrated strategy that connects media, content, and retail data drives consistent growth and brand presence on platforms like Flaconi, DM, Rossmann, and more. You'll gain practical insights into scaling campaigns, aligning creative and performance goals, and building a consistent retail media approach that drives both sales and brand value in the beauty sector.
Sophie Wörsdörf
REVO/Frotrow
15:15
Coffe Break
15:45
Retail Media Data Strategy: Which data counts – and how can it be used effectively?
Retailers and manufacturers generate transaction, behavioral, and customer data – but which of these are truly relevant for retail media? How can first-party data be structured, analyzed, and strategically activated to maximize advertising effectiveness and gain deeper customer insights?
Stefanie Lübke
REWE Group
Magdalene Rynkiewicz
REWE Group
16:15
Lean Customer Centricity: Data-driven customer centricity as a success factor
Customer centricity is no longer just a strategic goal, but an operational necessity – especially in data-driven markets. But how can customer centricity be implemented efficiently, scalably, and measurably? In this presentation, Wolfgang Henseler (Sensory Minds) demonstrates how companies can optimize and adapt their customer interactions in real time using lean methods, data-driven models, and AI-supported systems. The focus is on efficient processes, automation, and agile decision-making structures.
Wolfgang Henseler
Sensory Minds
16:30
Surfing the third wave of digital advertising: How retail media has established itself in Germany
Retail media is often described as the third major wave of the digital advertising market – and has evolved from a trend to an integral part of the marketing mix in just a few years. In the BVDW panel, leading industry experts will highlight the most important lessons learned, milestones, and challenges of this development – and discuss where the journey for retail media is headed next.
Sabine Jünger
Otto
Carolin Oberhäuser
AboutYou
Martin Hoffmann
Flaconi
Moderation:
Corinna Hohenleitner
BVDW I Criteo
17:15
Commerce Media: How are agencies positioning themselves strategically?
Commerce media is fundamentally changing the business of agencies. Which strategies ensure their relevance? Which technologies and data models are crucial? Experts discuss how they can adapt their service portfolio and position themselves as indispensable partners for retailers and advertisers.
Véronique Franzen
Paul Niemeyer
Hearts & Science
Bastian Schwärmer
Initative
Jan Altmeyer
Havas
Sascha Dolling
Mediaplus
Moderation:
Siamac Alexander Rahnavard
REVO/LOVE
15:45
The ROI Shift: How First-Party Data Transforms CTV.
In this masterclass, we will show how the performance of CTV campaigns changes drastically when first-party data is used instead of purely socio-demographic target groups.
A real-world campaign comparison clearly demonstrates how data-driven precision not only more than doubles the ROI, but also measurably increases relevant reach, efficiency, and brand impact.
Dennie Trost
der Advertising
Sebastian Vögler
WEFRA LIVE
16:15
Retail Media redefined: How to transform sales potential into customer loyalty
Your target audience is more than just a metric – it's the key to sustainable growth. With a clearly defined strategy, you can transform interest into engagement and reach into revenue. Strengthen your relationship with your users and make your audience the driving force behind long-term profitability and brand loyalty.
Florian Heister
adjoe
Eunice Elson
adjoe
The future of omnichannel services: Digital service landscapes in the age of AI agents
This masterclass offers insights into upcoming developments in the ubiquitous digital service landscape. The focus is on how AI agents are revolutionizing the design and optimization of seamless, personalized customer journeys, and what trends and challenges are emerging in the future.
Eve Cecon
Sensory Minds
Sascha Strohmeier
Sensory Minds
18:00
Networking & Drinks
18:30
End of event
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