Sven Wegholz

Sven Wegholz is Director Client Data Solutions at Publicis Media, where he drives the development of intelligent, data-driven solutions. With 20 years of experience in digital marketing—from planning and consulting to strategy development—he is a recognized expert in mobile marketing, data, and identity solutions. In this context, he has deep expertise in data clean rooms and is strongly committed to secure and privacy-compliant data usage. Prior to his time at Publicis Media, he held various positions at Mediacom, iq digital, Dentsu Aegis, and madvertise media, specializing in innovative data-driven mobile marketing solutions. At Publicis Media, he plays a key role in the transformation toward a cookieless future. He is also co-lead of the Data Clean Room Lab at the BVDW, where he actively shapes industry standards, develops market overviews, and helps define and advance legal frameworks.