Stefanie Lübke

Stefanie has been passionate about the intersection of technology and media for many years and brings extensive experience in marketing technology, programmatic advertising, and retail media. After roles at Burda Forward and Deloitte, she joined REWE Group, where she initially worked as a product owner in the marketing technology team, helping to build the customer data platform (CDP). Since 2024, she has been leading retail media technology as team lead, driving the technological development of innovative retail media solutions and actively shaping the data-driven transformation of retail. Her perseverance is not only evident in her work, but also regularly on her road bike.