Paul Krauss

Paul Krauss is an AI Partner at Team One Developers. Team One Developers is a Stuttgart-based technology and transformation consultancy that combines strategy, software development, and operational AI from a single source – for clients such as Porsche, Mercedes-Benz, and dm-tech, among others, with tech expertise that delivers results in real projects, rather than hype without substance.

He is considered one of the leading AI experts in German-speaking e-commerce. He advises companies at the intersection of AI strategy, personalization, and agentic commerce transformation – focusing on using AI not as an efficiency tool, but as a differentiating factor.

As a lecturer at the AITI (DFKI) and editor of the AI magazine AI:D, he has interviewed over 50 decision-makers from the retail and technology sectors, including executives from Google, SAP, Otto Advertising, Zalando, and Shopware. At Retail Reshaped, he will demonstrate why one-to-many communication in retail media is outdated – and how over-personalization and synthetic twins are transforming advertising from a disruptive factor into a scalable value creation model.