Niklas Pommer

Niklas is an expert in data-driven marketing at PAYBACK and has been shaping the technical development of programmatic campaigns for PAYBACK partners and industry partners for more than 6.5 years. Back in 2019—then still a data analyst—he initiated the development of the programmatic channel and has since continuously evolved it as a product manager for digital marketing products.

His professional background at the Hamburg-based agency PIA PM laid the foundation for his deep understanding of the digital media landscape. In his current cross-functional role between technology, media, and data analytics, Niklas combines technical expertise with strategic marketing thinking to create data-driven campaign solutions with measurable added value.

At industry trade shows and conferences, Niklas is enthusiastic about new technologies and actively seeks exchange with experts to identify trends early and integrate innovation into his work.