Max Rottenaicher

Max Rottenaicher is Country Manager at Amerge, a specialized service provider and technology platform in the retail media sector. As host of the weekly wieCommerce? podcast, he regularly analyzes the latest trends in digital commerce, currently focusing on the transformation driven by AI and agentic commerce. At Retail Reshaped, he will share his expertise on how AI will change the customer journey and what this transformation means for the positioning of brands and retailers.