Laurence Besnard-Royes

Laurence Besnard-Royes, Lead Media & Retail Media for Foods at Unilever, is responsible for media across all categories (business groups) in Germany, including trading, digital, press, and association contacts. She is also responsible for media strategy for all food brands, with a focus on Knorr and Hellmann's. During her career at Unilever, she held various positions in sales, marketing, CRM, and data. Ten years ago, she moved into media, initially working in digital transformation, and then in planning for various business groups. In 2022, she assumed overall responsibility for the DACH markets (Germany, Austria, and Switzerland). Since the beginning of this year, she has focused on the German market and taken over the Retail Media division.