Jan von Borstel

Jan von Borstel sees brands as drivers of growth—and knows that real impact only emerges when creativity and intelligence come together.

For over 25 years, he has worked with international brands—from Audi to L’Oréal, from Beiersdorf to Zara—shaping their brand worlds across all dimensions: from brand and product to store design and campaigns.

Today, he applies this mindset to Qommerce, the platform that helps FMCG brands turn data into targeted activation.

Qommerce combines retail, media, and shopper data into operational intelligence, enabling brands to act where growth happens: in the market, at the shelf, and around the shopper.

What used to be creativity and instinct is now retail intelligence, data architecture, and measurable impact—and Jan builds the bridge between them so that brands don’t just reach shoppers, but activate and move them.