Irina Schmitz

Irina Schmitz is Unit Lead Commerce & Retail at the German Association for the Digital Economy (BVDW) and is responsible for retail and commerce media as well as e-commerce. In this role, she leads the working groups and labs in these areas, thus significantly driving development and transparency in the market. She manages projects related to retail media, commerce media, and other aspects with various major players in the German market and is also committed to networking and exchange within the German and European markets.