Roxanne van Duijn

In her role, Roxanne is responsible for Google's retail media strategy, focusing on Germany and Europe. Her expertise includes the strategic provision of offsite inventory and the effective use and monetization of retailers' first-party data beyond their own platforms. Her extensive experience in the retail industry has allowed her to strategically support and advise numerous leading German retailers in their digital transformation. This process reinforced her passion for scalability and transparency, supported by cutting-edge technology – values she is now actively committed to in the field of retail media.