Güldag Prange

Güldag Prange is General Manager Client Services DACH at The Trade Desk and is one of the most experienced experts in programmatic advertising in the German-speaking world. Before joining The Trade Desk in 2025, she was Managing Director at Seven.One Media, where she was responsible for developing the digital marketing strategy and expanding programmatic and advanced TV. Her career began at Google, where she led the Programmatic Supply division for the DACH region and played a key role in building data-driven marketing models. At The Trade Desk, she and her team support agencies and brands not only technologically, but also in-depthly with strategy and implementation.