Eric Hall

Eric Hall is an independent consultant and founder of Halls of …, a consulting firm focused on digital strategies, thought leadership, and business coaching. He is also a partner at Retail Media Switzerland, a consultancy founded in 2025.

Eric Hall has been working in the digital media and advertising industry since the late 1990s, with international media and technology companies such as Hubert Burda Media, Scout24 Group, Microsoft Advertising, BurdaForward, United Internet Media, PubMatic, and Salesforce. As an executive in the digital industry, he has driven the digital transformation of media, marketplaces, data, and advertising by building successful businesses and high-performing teams.

Since 2003, he has been actively involved in industry associations. Since 2014, he has been co-founder and chair of the Working Group Programmatic Advertising at the German Association for the Digital Economy (BVDW e.V.).