Elena Schott

Elena Schott is Regional Digital & Media Manager EUNA at Beiersdorf and has been responsible since August 2024 for all cross-channel media activations for Eucerin and Hansaplast in Europe. Her focus is on developing and executing innovative digital media strategies and activations that effectively combine brand communication with data-driven insights.

Prior to her current role, she worked at Beiersdorf in a D2C internal startup as Performance Manager, rolled out precision marketing for Nivea in Australia, and launched an e-commerce shop in Brazil as part of the Global Digital Media & E-commerce team. Before joining Beiersdorf, Elena worked at Wavemaker, where she managed digital activations for well-known clients. She brings strong expertise in digital, data-driven media management and drives innovative campaigns with high relevance and impact.