Dennie- Alexander Trost

The business builder and passionate networker between data, media, and brands has helped shape retail media from the very beginning—ultimately, it is always impact that matters. Data-driven storytelling runs through his career, whether as a partner manager, strategist, or negotiator for global players such as Meta and Microsoft (Xandr), as part of InfoSum in building data clean room solutions, in the retail media transformation at OBI, in the performance-driven environment at Sixt, or in the agency world of the Havas Group. Today, Dennie-Alexander Trost serves as Data Products & Partnerships Lead at dmr Advertising, where he is responsible for expanding data-driven business models in the highly regulated healthcare market. His focus is on orchestrating complex technologies and partnerships in a way that turns data into real experiences and ideas into measurable results.