Carina Müller

With her deep expertise in retail media and commerce, Carina Müller helps brands seamlessly orchestrate digital and brick-and-mortar touchpoints and leverage commerce data for maximum strategic effectiveness. She advises both established and established clients on identifying cross-channel growth drivers, activating automation potential, and rethinking performance-driven marketing and sales models. Before joining Mediaplus Performance at the end of 2023, Carina was Director of Commerce at EssenceMediacom, where she led a consulting team for clients such as Nestlé and Xiaomi. Prior to that, she worked as a Key Account Manager at Bauknecht, managing leading e-commerce retailers like Amazon, Otto, and Lidl. Carina studied economics in Cologne.