Boris Prondzinski

In his current role as Managing Director of MediaMarktSaturn Retail Media & Partner Marketing, Boris Prondzinski is responsible for the retail media business/trade marketing for MediaMarktSaturn and is now expanding the business across Europe together with Torsten Ahlers. Previously, he strengthened the Hamburg-based media company Weischer.Media as a data expert and developed the newly created Data Strategy & New Business division. As a pioneer, Prondzinski was instrumental in establishing Otto Group Media as a wholly owned retail media subsidiary of the Otto Group in 2014. Furthermore, in 2019 he founded a data alliance between the Otto Group and the Ströer Group, the joint venture OS Data Solutions.