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Andreas Reiffen is the co-founder and CEO of Pentaleap. Born and raised in Germany, he has lived in New York City since 2016. Pentaleap develops an essential retail media infrastructure for the age of AI, helping retailers optimize the relevance of their advertising, work across platforms with various ad servers, and aggregate demand at scale. The company initially focused on the US market, where its clients include The Home Depot, CVS, and Macy's, and recently expanded into Germany with clients such as DocMorris and Flaconi.
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