top of page
PROGRAM
PROGRAM
8:30
A morning moment for you
Our doors open at 8:30 a.m. – start relaxed with coffee, breakfast and good conversation.
9:20
opening
Kolja Brooch
SkillProjects
Dirk Klose
SkillProjects
Welcome by the organizers
9:30
Keynote
Lorem Ipsum
10:45
Coffee Break
Lorem Ipsum
12:00
Customer insights through retail media analytics
Retail Media provides insights for strategic decisions. Experts demonstrate how modern analytics go beyond ROAS to uncover deeper purchasing behavior – with attribution, cohort analyses, and data enrichment for measurable added value.
12:45
Lunch Break
Lorem Ipsum
2:30 p.m.
International best practices: Scalable strategies and learnings for the German market
Abi Hammond
B&Q
Retail media is growing rapidly internationally – many markets are ahead of Germany. Which models are successful, and what can the German market learn from them?
15:45
Retail Media 2026: Trends, Technologien und neue Wachstumsfelder
AI, automation, and new models are driving retail media forward. Experts demonstrate how generative AI personalizes campaigns and offsite strategies and commerce media networks increase reach.
16:30
BVDW Panel
Corinna Hohenleitner
BVDW | Criteo
Lorem Ipsum
18:00
End of MAIN STAGE
10:00
Retail Media Networks: Success Factors for Onsite and Offsite Strategies
Björn Wolak
DocMorris | dmr Advertising
Retail media is the key to data-driven advertising – through smart data usage, integrated platforms, and targeted strategies. Experts demonstrate how campaigns can be implemented effectively and networks made future-proof.
11:15
Retail Media Data Activation: AI-powered segmentation and personalization with first-party data
Daniel Knapp
IAB
Roxanne
van Duijn
Google
Retail media needs more than data – smart activation is crucial. AI, segmentation, and platforms enable personalized experiences in real time. Experts will present B2B use cases and how AI optimization increases campaign success.
13:45
Data Strategy 2026: Consent, Governance & Growth
Boris Prondzinski
MediaMarktSaturn
How can a data strategy be successfully implemented that combines innovation, compliance, and business goals? Experts will present roadmaps, scalable consent models, and use cases that enable data-driven decisions and sustainable value creation.
15:15
Coffee Break
Lorem Ipsum
16:15
Lean Customer Centricity: Data-driven customer centricity as a success factor
Wolfgang Henseler
Sensory Minds
Customer Centricity ist heute Pflicht – nicht Kür. Wolfgang Henseler zeigt, wie datenbasierte Modelle, KI und Lean-Methoden Kundeninteraktionen skalierbar, messbar und in Echtzeit optimieren.
17:15
Retail Media Pioneers Award 2026
Retail media in transition: Startups and tech providers pitch their most innovative solutions – you decide which technology has the greatest potential for the industry.
PROGRAM
8:30
Einlassbeginn
10:00
Keynote
10:15
Masterclass
10:45
Coffee Break
11:15
Masterclass
11:45
Masterclass
12:15
Masterclass
11:45
Lunch Break
13:45
Retail Media Data Strategy: Which data counts – and how can it be used effectively?
14:15
Masterclass
14:45
Masterclass
15:15
Coffee Break
15:45
Masterclass
16:15
Masterclass
16:45
End of Masterclasses
NEWSLETTER
Sign up for the newsletter now and don’t miss any updates.
bottom of page