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PROGRAM
PROGRAM
PROGRAM
8:30
A morning moment for you
Our doors open at 8:30 a.m. – start relaxed with coffee, breakfast and good conversation.
8:30
Einlassbeginn
9:20
opening
Welcome by the organizers
Kolja Brooch
SkillProjects
Dirk Klose
SkillProjects
9:30
Keynote
10:00
Retail Media Networks: Success Factors for Onsite and Offsite Strategies
Retail media is the key to data-driven advertising – through smart data usage, integrated platforms, and targeted strategies. Experts demonstrate how campaigns can be implemented effectively and networks made future-proof.
Björn Wolak
DocMorris | dmr Advertising
10:00
Keynote
10:15
Masterclass
10:45
Coffee Break
10:45
Coffee Break
11:15
Retail Media Data Activation: AI-powered segmentation and personalization with first-party data
Retail media needs more than data – smart activation is crucial. AI, segmentation, and platforms enable personalized experiences in real time. Experts will present B2B use cases and how AI optimization increases campaign success.
Nora Usunjan
Meta
Roxanne
van Duijn
Google
Moderation:
Daniel Knapp
IAB
11:15
Masterclass
11:45
Masterclass
12:00
Customer insights through retail media analytics
Retail Media provides insights for strategic decisions. Experts demonstrate how modern analytics go beyond ROAS to uncover deeper purchasing behavior – with attribution, cohort analyses, and data enrichment for measurable added value.
12:15
Masterclass
12:45
Lunch Break
11:45
Lunch Break
13:45
Data Strategy 2026: Consent, Governance & Growth
How can a data strategy be successfully implemented that combines innovation, compliance, and business goals? Experts will present roadmaps, scalable consent models, and use cases that enable data-driven decisions and sustainable value creation.
Boris Prondzinski
MediaMarktSaturn
14:30
International best practices: Scalable strategies and learnings for the German market
Retail media is growing rapidly internationally – many markets are ahead of Germany. Which models are successful, and what can the German market learn from them?
Abi Hammond
B&Q
13:45
Retail Media Data Strategy: Which data counts – and how can it be used effectively?
Retailers and manufacturers generate transaction, behavioural and customer data - but which of these is really relevant for retail media? How can first-party data be processed, analysed and activated in a structured way in order to maximise advertising impact and gain deeper customer insights?
14:15
Masterclass
14:45
Masterclass
15:15
Coffee Break
15:15
Coffee Break
15:45
Retail Media Beyond Performance – Mit Daten zu 360 Grad Markenerlebnissen
AI, automation, and new models are driving retail media forward. Experts demonstrate how generative AI personalizes campaigns and offsite strategies and commerce media networks increase reach.
Daniel Grafe
Breuninger
Moderation:
Olaf Reichel
RMS Retail Media Services
15:45
Masterclass
16:15
Lean Customer Centricity: Data-driven customer centricity as a success factor
Customer Centricity ist heute Pflicht – nicht Kür. Wolfgang Henseler zeigt, wie datenbasierte Modelle, KI und Lean-Methoden Kundeninteraktionen skalierbar, messbar und in Echtzeit optimieren.
Wolfgang Henseler
Sensory Minds
16:15
Masterclass
16:30
BVDW Panel
Corinna Hohenleitner
BVDW | Criteo
16:45
End of Masterclasses
17:15
Retail Media 2026: Trends, Technologien und neue Wachstumsfelder
Retail media in transition: Startups and tech providers pitch their most innovative solutions – you decide which technology has the greatest potential for the industry.
18:00
End of MAIN STAGE
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